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05/29/2006: "Red is the colour"

A R Bain is one lucky guy. An Amex Red card is waiting for him wherever he goes.

I liked this promotional point-of-sale piece for Amex Red. It's as simple as can be - a chargecard-sized replica of the real thing that you can pick up on shop tills. Imagine if, by coincidence, your name was A R Bain? You'd think your birthday and Christmas had come at once, wouldn't you?